“Press Releases (PR) are great for Search Engine Optimization (SEO)” is something I keep preaching.
And for good reasons. The value you get for the money you spend on them is just unmatched in the SEO world. So if you’re doing SEO on a tight budget or simply want to diversify your backlinks sources, pay attention. You’re gonna like what I’m about to show you!
Press Release Review
Before I break it down for you though in my behind-the-scenes video, here are the three links I will be referencing in the video:
Quick Break Down
In the video I show the kind of links I have been enjoying since I started using Nix’s done-for-you press release services.
And the cost? Less than I spend on coffee each month!
Here are a couple screenshots of the Majestic metrics from sites my press releases were submitted to (and approved on):
Of course there are some with lower trust flow, but I have seen some that were higher as well. And I think it goes without saying: These sites process a lot of content every single day, so no – your link will not be on the homepage for more than a few hours.
Even so, considering you get both – nofollow and dofollow links, it’s a huge bargain. I for one have paid more than the price of a press release just to get a backlink from a site with 50 Trust Flow (TF).
What You Need
I’m trying not to hype Nix’s press release service up too much because results may (and do) vary. I have consistently seen fantastic results though which is why I am so confident in recommending him.
Having said that, here is a list of things Nix will ask of you after ordering:
- URL and keyword that you want to promote: I consistently promote actual pages/posts on my sites that I want to rank better with. As long as you’re only promoting one site per press release, he does allow two links. So I occasionally take advantage of that and also link to my site’s homepage.
For keywords, I generally use a very broad one. Something that makes sense but not necessarily something I aim to rank for. For me the sole purpose of doing press releases is to get strong backlinks and to diversify my anchor text ratios. Having said that, I have occasionally used the actual money keyword as anchor texts in my press releases, but I will only ever do that if the page I am linking to has a ton of backlinks already. As a general rule I always try to keep main money keyword ratio under 15% of all anchor texts used to that link.
- What’s your website/web page about? How do you want me to promote it if there’s a preference? This is pretty straight forward. Give a short description of what your site is about. In regards to preferences on how to promote it, I generally say “whatever gets me the most backlinks” but that’s really up to you. Just don’t overthink this.
- Name of CEO / Representative party: Feel free to trump your own horn or use an alias. I have done both. It does not make a difference.
- Company Address and Company Name (Needed): I do have a business PO box that I include and have never yet gotten stuff in the mail – so no issues there. I suppose you could use a fake address though.
If you don’t have a company name, just use your website name.
- Phone Number: Again, I have a business phone number (via Skype that I pay $6/mth for). Never gotten harassed on there either so you shouldn’t have issues using your actual phone number. If you have a business line, by all means use that.
- Email Address: It’s great to receive a confirmation from dozens of sites saying they approved your press release, but I hate the spam that tends to follow. Which is why I use a throw-away email address that I check on working days (not personal or priority business email).
- City and country You are living: Where is your business located? Not a deal breaker in terms of global SEO, but if you’re targeting a local market, give the specifics.
- Do you have your own PR article and only need editing to make it NEWS worthy? I usually just have him write the press release from scratch, but have written my own once or twice. Depends on how much of a control freak you are I suppose. For myself I like to keep it hands-off by letting him do all the heavy lifting :).
- I can insert in 1 image, no more than 1MB, at least, 1000px width. Do it. It is optional but I always try to find a relevant image and insert it. Here is a list of 25 sites that give you permission to use their images for free.
- Naked URL or Anchor Link or Both, Please state (Needed): I generally opt for both just to get more link diversity going.
All around it’s pretty straight forward. It usually takes me no more than 10 to 15 minutes to successfully order a press release. Nix usually sends me the press release for review within a few days.
After my approval it usually takes him a couple more days to submit it. A few days after the submission he will send you a detailed report that shows you where the press release was submitted.
We are creatures of instant gratifications. It is often blamed on our generation, but I think it’s true for everyone. Why wait if you can get what you want right now?
The very nature of SEO is built around patience though. Shortcut it and your gratification is short-lived.
In other words, be patient. Get the press release ordered and then move on to other backlink building strategies. Don’t wait around for the press release to boost you to #1 on Google. It very likely will not do that. Especially not in the first two weeks.
My experience with press releases (and most other forms of backlink building) nowadays is that they take about 3 to 4 weeks to fully kick in. So, links that you build today will likely not boost your rankings in the next few weeks. It takes time.
Continue building strong links though and you WILL start seeing your rankings increase.
What kind of Google-rank increases can you expect from a press release? It really depends on a lot of things… like keyword competitiveness, anchor text ratios, etc. I have seen a site come from nowhere to page one for a low to medium competitive keyword and from position #80+ to #20+ for a more competitive one.
Because I got so broad with my choice of anchor texts – and because these links are so powerful – I see an overall rank improvement for most keywords I am tracking after each press release.
So again, results will vary, and the only guaranteed benefit with press releases is that they will give you more exposure (even if just a little bit) and will strengthen your site’s overall SEO foundation. Both alone are worth the $57 investment in my opinion 🙂
If you have any questions, please post in the comment section and I will do my best to answer.
I would also love to hear your experiences with Nix service and what it did in terms of rank improvements for you.
Lastly, as always, any love you give by sharing this post is appreciated 🙂