This is not a breakthrough SEO discovery BUT with an ever changing Google search algorithm, it is important to remember the simple things that simply work.
Is content really still king? You bet it is!
At the beginning of this year I put up about a dozen brand new “sniper blogs” (as outlined in Google Sniper 2.0). Every one of the domain names consisted of a longtail keyword and each one of those keywords were (more or less) equally as hard to rank for.
I put the exact same wordpress theme on each of the blogs and optimized them all the same way. I also did the exact same backlinking for each of the sites.
The only thing I did differently was: I put no new content on some of the blogs, put one post on a couple of them, and put 3 posts on some of the other ones (all unique posts – just to be clear).
I really did not do a whole lot with those blogs for MONTHS. All of a sudden a couple of those sites started generating me sales for an affiliate product I was promoting.
Of course I was super excited. Few things in life excite me more than making affiliate sales.
A long story short, I started to analyze the stats on each of the sites and here is what I found: the blogs with the most posts were getting the most traffic and as a result were also generating me the most sales.
This reconfirmed a philosophy I had adopted to my “best SEO” practices over a year ago which basically says: One should always post at least 5 articles on a sniper site.
In this example I only had up to 3 posts but 5 would have been even better.
Generally speaking, when I commit to making a successful sniper site, I usually have a link in the first 4 posts pointing to the main page where I have the “sales” post. The idea here is to push as much linkjuice to the sales post as possible.
Anyways, I could go on and on about the importance of having a handful of quality posts on each site but I think it is common sense – at least for the most part. I just wanted to share my quick case study to let you know that – despite many theories – content is still king!
I would love to hear your experiences in this regard,
PS: – I keep getting asked where I get my content from. I write all content on this blog myself and for the most part also write all “sales posts” on my sniper blogs myself. All other content I almost always get done at GLA.