It is absolutely critical to use relevant content on your site. This content needs to be informative and engaging and ideally position you as an expert on your chosen subject. Now you may think this is difficult to achieve but really it isn’t.
Becoming an expert takes research. With the use of the internet research is easy to do and is the perfect way to find lots of content fast. What I would suggest is that you make a folder on your desktop and copy important information into it. This folder could contain statistics, breaking news, links to additional facts and figures and more.
Once you have compiled your research folder you can easily access the information to create your own content for your website. Then it is just a matter of writing content using the keywords which you are trying to rank for. It is also a good idea to link to other useful posts within your site on the same subject.
When constructing your pages whether as articles or blog posts always aim to have a keyword in the title if at all possible. Plus you want the title to entice the reader to click on the heading to read the full post and hopefully leave a comment.
Some great post title ideas are:
- Top Tips for Saving…..
- 3 Ways to Profit by…….
- Top 10 Scary ….Facts, Points
- The Secret of Successful…..
Writing bullet lists are a great way to provide your reader with important information plus lists are easy to read. A list is more likely to grab the reader’s attention and make them continue reading.
In the article body your aim is to provide interesting information on your subject. This is where using your statistics and other information is good. When writing attempt to put yourself into the perspective of a buyer. Think about what content you would like to see and what would make you click on a link to buy a product or sign up for more information.
When you can write from this point of view successfully you will see both your list and your sales grow.
If you are recommending products on your site make sure that you match what your site is about. Don’t sell dog collars on a site that is about learning how to use wordpress for example.
Another thing with products is to research the product before you recommend it. Your reputation could be harmed if you recommend junky products. Your readers won’t trust you and you will be faced with people constantly unsubscribing from your list.
Remember you want to brand yourself with your website. So take the time to create meaningful content. This will have your readers coming back for more and eagerly awaiting your new posts.
Definitely unique content as it is search engine’s favorite meal after all.
The best way to handle this is to try and answer one question about your subject in each article you write. This will provide useful information and keep your readers coming back for more.